Reperi AI
Reperi AI is rebuilding talent discovery for a world that moves faster than anyone’s hiring process ever has.
Their platform helps teams find the right people with clarity, precision, and AI that actually understands what you’re looking for — not the “close enough?” kind.
Smart signals, sharp insights, clean decision-making.
And like any real startup, the product evolves on the fly — new ideas, new features, new directions by sunrise. They needed a brand that could keep pace, not slow them down.
the messy middle
Reperi’s tech was miles ahead… but the brand and UX were doing that classic startup thing: sprinting, shifting, and shape-shifting faster than the identity could keep up. Nothing “wrong,” just the reality of building something innovative in real time.
They didn’t need perfection.
They needed clarity that could flex.
A story, system, and design language strong enough to support fast pivots — and forgiving enough to evolve without a full rebuild every three weeks. Basically: a foundation that understood the chaos and worked with it, not against it.
the fix we made -
the fix we made -
We built a brand and product identity built for movement — clean, intelligent, and ready to shift without breaking. The narrative centered on intelligent discovery, then stretched to fit wherever the product sprinted next.
What that looked like:
-> A bold identity system that stayed crisp even as the roadmap zig-zagged
-> Editorial, future-leaning visuals that could scale or shrink as features emerged
-> UX flows designed end-to-end with room to iterate (because they would)
-> A flexible design system tuned for fast releases, quick pivots, and constant refinement
-> Visual + product storytelling that made sense even when the feature set changed overnight
The goal was never perfection.
It was alignment — right now, and again later… and again after that.
A brand built to grow at startup speed, polished continuously as the product evolves.
Want this kind of click-into-place magic? I’m here for it.