Flora Homes
Flora Homes is a boutique real-estate agency serving Queens and Long Island with a refined, modern approach to buying and selling homes.
They offer a curated experience built on discretion, local insight, and a polished standard of service that feels more boutique studio than traditional brokerage. Sleek, confident, and deeply attuned to what today’s buyers actually want.
For this project, I stepped in as part of BlueFern Creative’s team, building the brand identity quietly behind the scenes as their white-label design partner.
the messy middle
Flora’s service was high-end, but their visual presence wasn’t signaling that level of sophistication. The brand felt a bit generic and didn’t reflect the elevated, design-conscious experience they were known for delivering.
They needed an identity that matched the boutique nature of their work — something modern, stylish, and intentional. A look that made clients feel instantly at ease and instantly confident, instead of blending into the endless stream of templated realtor brands across Queens and Long Island.
the fix we made -
the fix we made -
Working under BlueFern Creative, I redesigned Flora’s brand identity to mirror the high-caliber experience they provide. The new system leans into clean editorial lines, a polished palette, and minimal yet expressive typography — a contemporary aesthetic that feels curated rather than corporate.
The updated identity brings clarity, elegance, and a boutique sensibility to every touchpoint, from listings to digital collateral. It finally gives Flora Homes the premium presence their work has earned — crafted seamlessly behind the curtain, exactly how white-label partnerships should operate.
Looking for the same transformation for yours?