YOUR BRAND MOOD, VISUALIZED

A Minimalist branding studio powered by dreams.

LET'S WORK TOGETHER

The Mood Lab Creative Branding

FEATURES

Minimalist Aesthetic

No mess, no curls, no fuzz. With us, you are getting clean, professional, elegant design your brand deserves.

Strategic & Intentional

We assess branding from a storytelling perspective. Your brand is an extension of you, your business and your values.

Collaborative Process

The best work is done collectively. Together we will achieve your brand's fullest potential.

Recent

PROJECTS

See our collection of previous projects to explore our aesthetics and what we can do for you.

Some insights

About the studio

The Mood Lab Creative Branding is a studio focusing on telling your brand story using the minimalist and intentional approach. More than just a graphic design boutique, we serve entrepreneurs and small business owners by creating brand identities, mood and feel to elevate their business to the next level. We understand that a brand is an extension of your personality and it evolves with you.

Connect with us on the ‘gram

This is one of my favourite topics to talk about!

Well hello, you stalker 😏I see you, yes - you!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I'm currently back to my home country in Indonesia to be with my family. The flying was... interesting, to say the least. Travelling long haul during the pandemic wasn't easy (and gosh, the paranoia!), but I prevailed! After 22 hours, I arrived safely to the motherland, jetlag and all.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Most of my clients are based in the US, some in Australia and some in Europe. I find the most difficult ones to juggle with while in Indonesia are those in the US, because of the time difference (it's at least 11 hours from Indonesia time, you guys!). So I end up having meetings in the late nights, at around 9 or 10 pm local time 🤯basically just before I go to sleep 😅⠀⠀⠀⠀⠀⠀⠀⠀⠀
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To solve this time warp, I usually start a little later in the afternoon after lunchtime, all the way to the evening. This way I can balance out the time difference and not overworking myself. I take little breaks (and sometimes I can even squeeze in a nap!) to make sure I have the energy to stay up for a while. The key is, for me, to spread out the working hours as much as possible to avoid brain strain.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I'm curious, how do you handle time difference when you work with global clients or audience? Is time difference a part of your launch or sales strategy?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#girlbosstribe #creativeminimalism #minimalisticstyle #creativeliving #womenindesign #creativesoul #thecreativegrid #creativeladydirectory #layoutdesign #designwork #branddesigner #worldbranddesign #copenhagendesign #danishdesigner #scandinaviandesigner #nordicminimalism #womenwhodesign #femaleillustrators #womenofcreation #womenwhodraw #freelanceillustrator #womenowned #womendesigners #companylogo #logodesigners #professionallogo

Ah yes, the sweet taste of dessert! Such a mid-wee

Ah yes, the sweet taste of dessert! Such a mid-week treat to be designing this colourful mood board💕⠀⠀⠀⠀⠀⠀⠀⠀⠀
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As a former professional pastry chef, I have a love and hate relationship with baking. It requires both passion and precision, so much so that it can be both stressful and therapeutic at the same time. I remember how much blood, sweat and tears (both pain and joy) that I spilled when I was working as a pastry chef and today I celebrate that part of me that I left professionally almost 5 years ago, yet still a big aspect of me today.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Being a pastry chef and baking, in general, has taught me that skills alone are not enough to be good at something. It requires love, dedication and time to get things to be perfectly baked, just like life 😉💕⠀⠀⠀⠀⠀⠀⠀⠀⠀
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People say that once you've done one thing for 10,000 hours you'll be qualified to be called an expert. Thinking about this concept, what would you be an expert in? (Sleeping doesn't count!)⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#girlbosstribe #creativeminimalism #minimalisticstyle #creativeliving #womenindesign #creativesoul #thecreativegrid #creativeladydirectory #layoutdesign #designwork #branddesigner #worldbranddesign #copenhagendesign #danishdesigner #scandinaviandesigner #nordicminimalism #womenwhodesign #femaleillustrators #womenofcreation #womenwhodraw #freelanceillustrator #womenowned #womendesigners #companylogo #logodesigners #professionallogo

This recent project got me like 'WHOA!' - I had so

Happy Sunday everyone! Today I'd just like to ment

This one is easier said than done for sure.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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As someone who can be a bit of a control freak (okay, a lot!), I have troubles being patient and trusting the process of self-development and growth. I often push myself too hard to the point of breaking and I obsessively overthink. As a result, I work scarily efficient and fast, but I also experience burnout much quicker than anyone else.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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This is the reason why lately I have been trying to dial back the crazy and learning how to start (and continue) slowly, without feeling like something is always out to get me. One thing I realised is that no pressure is harder than the one I put on myself. It gets exhausting, and I'm tired of being in a loop full of extreme highs and lows.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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My main meditation practice this week has been to overcome obsessive thinking and to accept me as me. I think it can be liberating sometimes to just put on our tunnel vision, can you relate?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#girlbosstribe #creativeminimalism #minimalisticstyle #creativeliving #womenindesign #creativesoul #thecreativegrid #creativeladydirectory #layoutdesign #designwork #branddesigner #worldbranddesign #copenhagendesign #danishdesigner #scandinaviandesigner #nordicminimalism #womenwhodesign #femaleillustrators #womenofcreation #womenwhodraw #freelanceillustrator #womenowned #womendesigners #companylogo #logodesigners #professionallogo

One concept or multiple? When it comes to the visu

One concept or multiple? When it comes to the visuals, the discussion between offering multiple concepts or a single concept has always been a hot topic.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Here at The Mood Lab, we offer 3 visual concepts for our clients. Why? Because I appreciate options, but not too many that they become overwhelming.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I watched several videos on this as a part of my research on how other designers do it, and I have to agree that 3 is the magic number, because it provides just enough comparison for creative freedom from the designer's end while not going too overboard that it makes our clients indecisive.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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How about you? If you are a fellow designer, how many concepts do you offer on each of your design stages? If you're a business owner, how many visual concepts would you prefer to choose from?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#brandcuration #logodesignservice #logocreatives #brandingagency #branddesign #identitydesign #visualidentity #mockupdesign #graphicdesigncentral #creativesoninstagram #herestothecreatives #creativebiz #creativebizowner #makersandthinkers #createcultivate #creativebusinessowners #dontquityourdaydream #calledtocreate #creativeheart #freelancedesigner #brandingdesigner #brandingmob #logodesignersclub #smallbizbranding #buildyourbrand #growyourbrand #femininebranding

Word of the day: Delicate.⠀⠀⠀⠀⠀⠀⠀⠀

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