Vela Creative co.
Vela Creative Co. is a women-led, disability-owned creative agency helping purpose-driven brands show up with clarity and confidence. They partner with small businesses and nonprofits to create thoughtful branding, accessible websites, and marketing that actually reflects what they stand for.
At the core, Vela believes growth should feel intentional—not frantic—and their work translates mission-driven values into a modern, cohesive digital presence that truly holds its own.
The messy middle
Vela had outgrown their old brand — beautifully.
Their work had become more strategic, more polished, and more distinct, but their visual identity still carried the softer, earlier-stage energy that no longer reflected who they were.
The messaging felt a touch too gentle, the visuals didn’t quite capture their strength or clarity, and the overall presence wasn’t communicating the elevated, mission-driven studio they’d evolved into. They needed a rebrand that felt modern, confident, and unmistakably theirs — something that blended warmth with sophistication in a way their old identity simply couldn’t.
the fix we made -
the fix we made -
We rebuilt Vela’s brand identity from the foundation up — crafting a refreshed visual system that felt crisp, elevated, and grounded in their purpose-led ethos.
The new identity leans into clean editorial structure, bold-yet-approachable typography, and a visual rhythm that communicates confidence without losing the heart behind their work.
Everything was designed to reflect the Vela that exists today: modern, thoughtful, mission-centered, and ready to take up space as a boutique creative studio with a clear point of view. The rebrand didn’t just polish their presence — it aligned them with the meaningful impact they’re here to make.
So, how about bringing the same energy into your brand?