The Good Space
The Good Space is that friend who shows up in your inbox with a matcha in one hand and a life-affirming pep talk in the other. A wellness brand with a newsletter people actually read and a podcast that feels like a group chat you didn’t know you needed.
Big-hearted. High-energy. Zero “live-laugh-love” clichés.
Their world is all about intentional living… but with the kind of joy that makes you binge-scroll their content like it’s a personality quiz that somehow knows too much.
the messy middle
TGS had momentum for days — community, voice, personality that practically danced.
But the branding wasn’t matching the magic.
The vibes were strong; the structure needed a little “let’s get you dressed for the life you’re living” moment.
the fix we made -
the fix we made -
Cue the glow-up.
We built a brand identity that matched TGS’s signature energy — bold, sunny, expressive, and buzzing with “ohhh this feels right” momentum.
Then we shaped content that mirrored their spark:
-> Clean, cohesive visuals without dimming the fun
-> Messaging that sounded exactly like them, just clearer
-> A unified identity their audience could spot faster than their favorite self-care meme
The result?
Still fully The Good Space — just sharper, smoother, and unmistakably them.
Want this kind of click-into-place magic? I’m here for it.